Shameless self-promotion or a brilliant ad campaign? Since we weren’t the only ones snapping pictures this morning of Ben’s, literally, homemade billboard in Forest Hills, Queens, we lean towards the latter. When you’re seeking employment, one of the biggest challenges is getting companies to notice you. Ben’s window dressing got our attention. However, if you prefer a living room with a view, you can catch the eye of an employer without markers and scotch-tape. How? Write an effective cover letter.
Ask not what the company can do for you, but what you can do for the company
In other words, do not start your cover letter out like this:
“I would love to work at TNT Records because I’ve always dreamt about working in the music industry, and this position would make my dream come true.”
The hiring manager isn’t interested in making your dreams come true, he’s interested in making his dreams come true by finding a qualified candidate who can bring value to the company. Use your cover letter to convince him that you’re that candidate, and your career in the music industry could become a reality faster than you think. “But aren’t my needs important?” Of course they are, and expressing long-term goals and life-long dreams to your prospective employer is fine, but better suited to an interview.
Get to the point
We’ve seen too many cover letters that start out something like this:
“It is my objective to utilize my skills and experience to contribute to the growth of an organization while expanding upon my previous experiences and laying the foundation for a long-lasting career.”
Say what? Not only is that a mouthful, it’s poorly written and it does nothing to convince the employer that the person is right for the job. Keep your writing clear and concise and get to the point in the opening paragraph:
“I am a talented executive assistant with seven years of experience supporting senior level executives, including the CFO and CMO of a Fortune 500 financial firm. The Executive Assistant opening at your company requires a versatile assistant who can design PowerPoint Presentations and update the company’s CRM. In my last position at Company X, not only did I perform those tasks, I assisted with the overall marketing strategy for the sales team.”
In this opening, the candidate qualifies themselves for the position, and takes it one step further by telling the employer she can bring added marketing skills to the company.
Use the job description to your advantage
Not sure what will convince the employer you’re the right person for the job? That information is easier to find than you think. It’s in the ad! Use the employer’s job description as a reference when writing your cover letter, and especially examine those skills that the company lists as “a plus.” If those pluses are your norms, including them in your cover letter will give you a huge advantage over the competition. Let’s say you possess every skill the job description lists – should you include all of them in your cover letter? No, that would be overkill, and, besides, that’s what your resume is for. Instead, pick out the skills or experience you think the employer seeks most (or that you feel most competing candidate won’t have), and work them into your cover letter.
There is no “I” in TEAM
But there sure are a lot of them in this cover letter:
“I have the talent and experience you need. I have worked in the advertising industry for over seven years. I also worked part-time at a design firm for two years. I look forward to the opportunity for an interview. I am available…”
Avoid I-itis by examining your sentences and thinking of fresher ways to make the same statement. For instance,
“I booked travel arrangements and created reports for several Vice Presidents,”
could be changed to,
“It takes versatility to book travel arrangements and generate reports within the same breath, but skillfully handling multiple tasks at once is my strongest asset.”
The latter sentence avoids using “I” and makes a stronger, more convincing statement.
Ask and you shall receive
Never end your letter by saying, “I look forward to hearing from you.” That’s passive and unimpressive. Why are you applying for the position in the first place? To be interviewed, right? So go ahead and ask for the interview. It tells the employer that you are confident in your qualifications, and see yourself as a serious candidate for the position. Besides, the worst thing that can happen is that you won’t be asked to interview, but at least you’ll know it wasn’t because of an ineffective cover letter.